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WES Style Guide

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Manage Your Content
Publish a Blog Post
Create or Edit a Page on wes.org
Add a Webinar or Event
1. WES Style and Language Usage
1.1 Use the Active Voice
1.2 Use Specific, Vivid Words and Phrases
1.3 Be Concise
1.4 Use Non-discriminatory Language
1.5 Idioms
1.6 Boilerplate (About WES copy)
1.7 Disclaimers
1.8 Land Acknowledgment
2. Helpful Writing Resources
2.1 Writing Resources
3. Format and Style
3.1 Capitalization
3.2 Headings Format
3.3 Italics
3.4 Underlining
3.5 Lists
3.6 Buttons
3.7 Note Text
3.8 Email Addresses
3.9 Email Signatures
3.10 Social Media
3.11 WES App
4. Grammar and Punctuation
4.1 Commas, Colons, and Semicolons
4.2 Plural Form
4.3 Quotes and Quotations
4.4 Hyphenation
4.5 Split Infinitives
4.6 Dashes
4.7 Parentheses and Brackets
5. Abbreviations, Acronyms, and Symbols
5.1 Abbreviations and Acronyms
5.2 Degree and Fellowship Names (see also Section 3.1)
5.3 Symbols (#, $, @, ™, ®, SM, ©,)
5.4 WES Trademarks
6. Geography
6.1 Country Spellings
6.2 Regions
6.3 Abbreviating Country Names
6.4 Map Disclaimer
6.5 U.S. Cities and States
6.6 International Cities
6.7 Land Acknowledgement
7. Foreign Words
7.1 At First Mention
7.2 Defining Foreign Words
7.3 Translation
8. Numbers, Measurement, and Dates
8.1 Numbers
8.2 Time of Day, Dates, and Eras
9. Tables, Figures, and Photos
9.1 Tables
9.3 Photos
10. Color Usage
10.1 Color
10.2 Use of Color in Body Copy
11. Links
11.1 Link Style
11.2 Creating URLs
11.3 Link Functionality
12. Authorship
12.1 Why Authorship Matters
12.2 Who Is an Author?
12.3 Non-Author Contributors
12.4 Referencing
12.5 Footnotes/Endnotes
12.6 Numbering
12.7 Abbreviated Author-Date Citation Style
12.8 Book (one author/two authors/organizational author/edited volume/four authors)
12.9 Journal Article (one author/two authors/multiple authors)
12.10 Chapter in an Edited Volume
12.11 Newspaper and Magazine Articles
12.12 Report or Summary in a Series
12.13 Online Reference/Citation
12.13.1 Student Mobility Data note
12.14 Conference or Meeting Paper/Presentation
12.15 Unpublished Document or Correspondence
12.16 Personal or Professional Correspondence
12.17 Disclaimer for Contributed Content
13. Canadian Terms
Foreign-trained, foreigner, foreign-born
Occupational Regulatory Bodies
Settlement
Land Acknowledgement
Appendix A: Hyphenation and Spelling
Appendix B: Country Names
A/B
C/D
E/F
G/H
I/J
K/L
M
N/O
P/Q
R/S
T/U
V/W
X/Y/Z
Appendix C: Editorial Checklist
General
Consistency
Readability
Lists
Tables and Figures
Boxes and Sidebars
References
Appendix D: Proofreading Checklist
First Round Proofs
Second Round Proofs
Final Proofs
Appendix E: Publications Checklist
Strategic Planning Stage
Drafting
Don’t Forget
Pre-Production
Production
Document Produced Via
Marketing and Dissemination
Post-Production
Appendix F: Web Terminology
Appendix G: Industry-Specific Terms
WES Glossary of Terms
Appendix H: Word Choice and Constructions
Appendix I: Writing About Immigration
Appendix J: How to Avoid Plagiarism and Patchwriting

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Manage Your Content

Need to publish a blog post? Want to create a new web page? Need to update or translate content that already exists? This section explains how you can work with the content team to manage your content.

Publish a Blog Post

  • To have a blog post published on WES Advisor, please contact Katie Kohlbeck.
  • To submit a blog post or propose an idea to World Education News & Reviews (WENR), please contact Chris Mackie.
  • To submit a blog post to Global Talent Bridge, please contact Mia Nacamulli.
  • To submit a blog post to the WES Mariam Assefa Fund (Insights), please contact Silan Akgul.
  • To request an update or correction to the WES Style Guide, please contact Robin White Goode.

Create or Edit a Page on wes.org

To request a new page or edits to an existing page, please submit a ticket via the Communications Portal.

Add a Webinar or Event

To have an event or webinar added to the B2C or B2B event pages, please create a ticket in JIRA, and include:

  • The name of the event or webinar
  • The date(s) it will occur
  • The date when you would like it to appear on the website
  • Any related tickets that you are aware of, like a document or powerpoint that is being edited, booth materials that are being worked up, ticketing or signup landing pages, etc.