Applicant Site
Partners Site
Applicant Site
Partners Site
WES
Style Guide
Brand Guides
Brand Guideline Manuals
Main Brand Guidelines
Limited-Use Color Palette
Training Guide
WENR Style Guide
Logos
Clear Space
Logo Dos
Logo Don'ts
Core Logo
Core Logo Variations
WES Global Talent Bridge
Mariam Assefa Fund Logo
WENR - Primary Logo
WENR - Secondary Logo
Color + Font Assets
Colors - Web + Digital
Colors - Print
Limited-Use Color Palette
Fonts - Primary
Fonts - Secondary
Type on Color
Graphic Elements (Icons + Photography)
Icons
Photography
Photography Don'ts
Color Space Options
WES Employee Headshots
Country Flags
Quotation Style
Templates
PowerPoint
Letterhead
One-Sheets
Video Screens
Miscellaneous
Telephone Number Format
URL Format
Content Guides
Manage Your Content
Publish a Blog Post
Create or Edit a Page on wes.org
Add a Webinar or Event
1. WES Style and Language Usage
1.1 Use the Active Voice
1.2 Use Specific, Vivid Words and Phrases
1.3 Be Concise
1.4 Use Non-discriminatory Language
1.5 Idioms
1.6 Boilerplate (About WES copy)
1.7 Disclaimers
1.8 Land Acknowledgment
2. Helpful Writing Resources
2.1 Writing Resources
3. Format and Style
3.1 Capitalization
3.2 Headings Format
3.3 Italics
3.4 Underlining
3.5 Lists
3.6 Buttons
3.7 Note Text
3.8 Email Addresses
3.9 Email Signatures
3.10 Social Media
3.11 WES App
4. Grammar and Punctuation
4.1 Commas, Colons, and Semicolons
4.2 Plural Form
4.3 Quotes and Quotations
4.4 Hyphenation
4.5 Split Infinitives
4.6 Dashes
4.7 Parentheses and Brackets
5. Abbreviations, Acronyms, and Symbols
5.1 Abbreviations and Acronyms
5.2 Degree and Fellowship Names (see also Section 3.1)
5.3 Symbols (#, $, @, ™, ®, SM, ©,)
5.4 WES Trademarks
6. Geography
6.1 Country Spellings
6.2 Regions
6.3 Abbreviating Country Names
6.4 Map Disclaimer
6.5 U.S. Cities and States
6.6 International Cities
6.7 Land Acknowledgement
7. Foreign Words
7.1 At First Mention
7.2 Defining Foreign Words
7.3 Translation
8. Numbers, Measurement, and Dates
8.1 Numbers
8.2 Time of Day, Dates, and Eras
9. Tables, Figures, and Photos
9.1 Tables
9.3 Photos
10. Color Usage
10.1 Color
10.2 Use of Color in Body Copy
11. Links
11.1 Link Style
11.2 Creating URLs
11.3 Link Functionality
12. Authorship
12.1 Why Authorship Matters
12.2 Who Is an Author?
12.3 Non-Author Contributors
12.4 Referencing
12.5 Footnotes/Endnotes
12.6 Numbering
12.7 Abbreviated Author-Date Citation Style
12.8 Book (one author/two authors/organizational author/edited volume/four authors)
12.9 Journal Article (one author/two authors/multiple authors)
12.10 Chapter in an Edited Volume
12.11 Newspaper and Magazine Articles
12.12 Report or Summary in a Series
12.13 Online Reference/Citation
12.13.1 Student Mobility Data note
12.14 Conference or Meeting Paper/Presentation
12.15 Unpublished Document or Correspondence
12.16 Personal or Professional Correspondence
12.17 Disclaimer for Contributed Content
13. Canadian Terms
Foreign-trained, foreigner, foreign-born
Occupational Regulatory Bodies
Settlement
Land Acknowledgement
Appendix A: Hyphenation and Spelling
Appendix B: Country Names
A/B
C/D
E/F
G/H
I/J
K/L
M
N/O
P/Q
R/S
T/U
V/W
X/Y/Z
Appendix C: Editorial Checklist
General
Consistency
Readability
Lists
Tables and Figures
Boxes and Sidebars
References
Appendix D: Proofreading Checklist
First Round Proofs
Second Round Proofs
Final Proofs
Appendix E: Publications Checklist
Strategic Planning Stage
Drafting
Don’t Forget
Pre-Production
Production
Document Produced Via
Marketing and Dissemination
Post-Production
Appendix F: Web Terminology
Appendix G: Industry-Specific Terms
WES Glossary of Terms
Appendix H: Word Choice and Constructions
Appendix I: Writing About Immigration
Appendix J: How to Avoid Plagiarism and Patchwriting
Development Guides
Main Site
Header Tags
Links
Buttons
Forms
Email templates + Newsletter
Appendix J: How to Avoid Plagiarism and Patchwriting
Understanding and Avoiding
Plagiarism
and
Patchwriting