In this career, your responsibilities may include:
- Crafting and maintaining a positive public image for your employer’s organization.
- Writing press releases and directing social media and advertising campaigns to inform public opinion of the organization, and to raise awareness of the organization’s work and mission.
In your job search, you may find job listings for this career under different titles. You can find some examples of these, as well as more information about this career, at Career One Stop.
Typically requires a bachelor’s degree. Obtaining a master’s degree can make you eligible for careers with greater responsibility and higher salaries in this career pathway, if you do not already have the U.S. equivalent of a master’s degree.
Certification is not required, but could make employers more likely to hire you or offer you a higher salary.
You may be eligible for the Accreditation in Public Relations (APR) certification from the Public Relations Society of America. This universal certification is also available from several other organizations.
No licensure is required to work as a Public Relations Manager.