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Research Topics

Browse research reports and other research-based documents from the WES Research team and WES Global Talent Bridge.

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Bridging the Digital Divide: Segmenting and Recruiting International Millennial Students

(October, 2014)

Analyzes nearly five thousand 17-to-36-year-old international Millennials’ use of technology and the psychographic characteristics that influence their information-seeking behavior.

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Student Segmentation for an Effective International Enrollment Strategy

(October, 2013)

Examines how different international student segments inform enrollment strategies. The report is based on a survey of nearly 3,000 U.S.-bound international students and highlights how students’ information-seeking behavior varies by education level and country.