Overview
In this career, your responsibilities may include:
- Gathering and analyzing statistical data on a product’s potential consumers, competitors, and market conditions.
- Preparing reports and presenting them to clients and organizational leadership.
Job Titles
In your job search, you may find listings for this career under different titles. You can find some examples of these, as well as more information about this career, at Career One Stop.
Academic Requirements
Typically requires a bachelor’s degree. Obtaining a master’s degree would make you eligible for careers with greater responsibility and higher salaries in this pathway, if you do not already have the U.S. equivalent of a master’s degree.
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Certification
Certifications are not required, but could make employers more likely to hire you or offer you a higher salary.
You may be eligible for an IPC Specialty Certificate in one of five specialties from Insights Association.
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Licensure
Licensure is not required to work as a Market Research Analyst.
Contact us with any questions you might have.