Overview
In this career, your responsibilities may include:
- Planning advertising campaigns to generate public interest in your employer’s products or services.
- Ordering and analyzing market research.
- Negotiating advertising contracts.
Job Titles
In your job search, you may find job listings for this career under different titles. You can find some examples of these, as well as more information about this career, here and here.
Academic Requirements
Typically requires a bachelor’s degree. Obtaining a master’s degree can make you eligible for careers with greater responsibility and higher salaries in this career pathway, if you do not already have the U.S. equivalent of a master’s degree.
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Certification
Certification is not required, but could make employers more likely to hire you or offer you a higher salary.
You may be eligible for one of the following certifications:
- PCM in Marketing Management or PCM in Content Marketing from the American Marketing Association, which also offers two dual certification programs in partnership with the Digital Marketing Institute:
- The Digital Marketing Pro program leads to joint PCM Digital Marketing/Certified Digital Marketing Professional certification
- The Digital Marketing Expert program leads to joint PCM Advanced Digital Marketing/Certified Digital Marketing Expert certification
- PCM in Marketing Management or PCM in Content Marketing from the American Marketing Association, which also offers two dual certification programs in partnership with the Digital Marketing Institute:
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Licensure
No licensure is required to work as an Advertising or Marketing Manager.
Contact us with any questions you might have.