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Learn how your colleagues allocate funds to meet their enrollment numbers in this challenging economic climate. Key highlights from WES' fall research on international enrollment budgets shared. Join us in this first interactive online meeting. We will discuss the impact of pioneering tactics (Facebook, Twitter, etc.) for recruiting students from different parts of the world.
Learning Objectives:
- What are industry priorities?
- What medium do you need to use to connect with students?
- How do you put together a competitive budget?
*Each participant will receive a copy of the PowerPoint from the presentation that will serve as an ongoing reference.
Presenters:
Betty Wong – Deputy Executive Director, Customer Insight, Innovation & Implementation
A former marketing consultant for Fortune 500 companies, educational institutions, government and nonprofit organizations. Betty also taught at Baruch College (CUNY) and University of Phoenix Online. She is a graduate of Columbia Business School and NYU.
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