
[WES] professionals have the expertise to evaluate foreign credentials in an accurate and proficient manner. Your evaluations are easy to interpret, turnaround time is exceptional (and) cost is reasonable.
Marvin Daniel, Coordinator of Transfer Admissions, Western Kentucky University

Not All International Students are the Same: Understanding Segments, Mapping Behavior

WES Research and Advisory Services’ Research Report "Not All International Students are the Same: Understanding Segments, Mapping Behavior” (August 2012) highlights how differences in academic preparedness and financial resources impact the school choices and information-seeking behavior of prospective international students looking to study at higher education institutions in the United States. The report is based on survey results from 1,600 international students considering applying to U.S. higher education institutions. It identifies four key segments of prospective international students and offers advice on utilizing the most effective channels when recruiting from the different segments.

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About WES Research & Advisory Services (RAS)

WES Research & Advisory Services (www.wes.org/ras) analyzes trends and issues in global education to advise academic institutions and government agencies on best practices and strategies in international enrollment management. RAS blends a rigorous research-driven approach with in-depth expertise to assist institutions achieve their international student enrollment goals.

To discuss engagement opportunities, please email at ras@wes.org